Yet another classy move by the Liberal Party of Canada. It turns out that the name of their "Green Shift" plan was stolen from an existing organization, which wants nothing to do with Liberal politics.

The fact that the Liberal Party of Canada has used our name for their environmental plan is, to say the least, extremely upsetting, and damaging to the reputation that we uphold. We sincerely apologize to all of the businesses, institutions and individuals who are a part of the real Green Shift and sincerely hope that you will not suffer from anyone accidently thinking that you have ties to a political agenda.
[...]
For the record, we were notified by the Liberal Party the evening before they launched their campaign. They presented it to us in a fashion that implied that we should be happy by all of the extra traffic that we would receive as a result. We immediately notified them that we would take action to protect the name and the integrity that we have associated with it, and that we were not interested in receiving misdirected traffic. We began by politely asking. After receiving calls from the media, we contacted the Liberal party to ask again that they please stop using a name that we have clearly associated with our environmental program, to prevent confusion. Only after they refused to stop, did we decide to send a legal notice. We never did call the media – we simply received a flood of calls, thanked all of the concerned businesses/individuals/institutions etc., and gave honest answers to any media that reached us with questions.

(h/t).

Labels: Environment, Liberal Party, politics