Any time that some organization or scientist questions the reality of mainstream global warming theory, they instantly are accused of being in the pay of Big Oil. Of course this isn't always true, and in either case it doesn't necessarily put the credibility of the science into question.

In this context, it's curious that Al Gore's Alliance For Climate Protection can plan to spend $100 million a year on a massive ad campaign (sure to include lots of fear mongering) to convince American's to "quickly and meaningfully reduce their own global warming pollution" (*). $100 million is a lot of money for a "public awareness campaign". But I am curious as to who's funding such a large attempt to change public opinion.

Hopefully the Alliance has also remembered to buy their carbon offsets from Generation Investment Management. A $100 million marketing campaign is sure to generate a lot of hot air.

Labels: Democratic Party, Environment, politics, Y2Kyoto